Insights

Practical Writing on Software and Business Systems

No filler, no hype — just direct, useful thinking on the systems and software decisions growing businesses run into.

A website is often the first real interaction someone has with your business. Here's what that interaction needs to accomplish.

Spreadsheets are a great starting point for a small operation. Here's how to tell when they've become the thing slowing you down.

Neither option is automatically right. Here's a practical way to decide which one actually fits your business.

Not every inventory system needs every feature. Here's what actually matters, and when.

Automation isn't about replacing people. It's about removing the parts of a job that were never a good use of a person's time.

A handful of practical, unglamorous features tend to matter far more for enquiries than visual polish alone.

Before a single screen gets designed, these are the questions worth answering to avoid building the wrong app well.

Internal tools get less design attention than customer-facing products, and it shows up as a real cost — just a quieter one.

Portfolio and pricing are the easy things to compare. Here's what actually predicts whether a project goes well.

Not every manual process is a problem. Here's a practical way to tell which ones are worth replacing, and in what order.